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Mad Rabbit Recalls "RELIEVE" Lidocaine Numbing Cream Due to Risk of Serious Injury or Death from Poisoning to Young Children; Violates Mandatory Standard for Child-Resistant Packaging

Reported: September 25, 2025 Initiated: September 25, 2025 #25477

Product Description

This recall involves "RELIEVE" numbing cream. The cream comes in a short wide-mouthed white container. A label is located on the front with black lettering and "RELIEVE" in large type and the company's logo and "Mad Rabbit", "Numbing Cream" and "Menthol" in smaller type.

Reason for Recall

The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison Prevention Packaging Act. The numbing cream's packaging is not child-resistant, posing a risk of serious injury or death from poisoning, if the contents are swallowed by young children.

Remedy

Consumers should immediately secure the recalled numbing cream out of the sight and reach of children and contact Mad Rabbit via email or online for a free child-resistant lid to store the products. Once the product is secured, consumers can use the product, as directed.

Details

Units Affected
About 28,000
Official Source
https://www.cpsc.gov/Recalls/2025/Mad-Rabbit-Recalls-RELIEVE-Lidocaine-Numbing-Cream-Due-to-Risk-of-Serious-Injury-or-Death-from-Poisoning-to-Young-Children-Violates-Mandatory-Standard-for-Child-Resistant-Packaging

Frequently Asked Questions

What product was recalled? ▼
This recall involves "RELIEVE" numbing cream. The cream comes in a short wide-mouthed white container. A label is located on the front with black lettering and "RELIEVE" in large type and the company's logo and "Mad Rabbit", "Numbing Cream" and "Menthol" in smaller type.. Recalled by Mad Rabbit Inc., of Los Angeles, California. Units affected: About 28,000.
Why was this product recalled? ▼
The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison Prevention Packaging Act. The numbing cream's packaging is not child-resistant, posing a risk of serious injury or death from poisoning, if the contents are swallowed by young children.
What should consumers do? ▼
Consumers should immediately secure the recalled numbing cream out of the sight and reach of children and contact Mad Rabbit via email or online for a free child-resistant lid to store the products. Once the product is secured, consumers can use the product, as directed.
Which agency issued this recall? ▼
This recall was issued by the CPSC on September 25, 2025. Severity: Moderate. Recall number: 25477.

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